0407827173
      Park Lodge 79 Hackney Road Hackney, Adeleide, South Australia, Australia 5069

CoronaVirus makes us think new thoughts – here are some about marketing – the 23 P’s of marketing

Marketing and 4 p’s (or is it the magic 23)? – Time to expand our thinking Quotation – Marketing – Marketing Mix       http://www.netmba.com/marketing/mix/ The Marketing Mix
(The 4 P’s of Marketing)  Marketing decisions generally fall into the following four controllable categories:       Product       Price       Place (distribution)       Promotion         The term “marketing mix” became popularized after Neil H. Borden published his…

Read Article

A personal story – through inaction severe bullying!

Bullying through lack of connection; through the self-fulfilling prophecy – “this boy is not academic”. I proved that, my parents expected and accepted that, as I did. I wrote to private school headmasters and interviewed them personally: “I am writing to give you a glimpse at something you no doubt have knowledge of but from…

Read Article

It’s my business I should be able to tell people what to do!

Yes, if you are the proprietor, the principal, the managing director, the head ‘cheese’, you can pretty much do what you want. Is that is the best way to get the best outcomes, well that is truly debatable. Command and control thinking was supposed to be finished but everywhere I go, I see it flourishing….

Read Article

What is leadership?

It is a mistake to see the people of the business as chess pieces. It is appropriate to see them within their current skills and experience and build environments where they advance. It will be that some people develop faster than opportunities within the business come about and they will leave – that is the…

Read Article

Leadership is not like chess board!

It is a mistake to see the people of the business as chess pieces. It is appropriate to see them within their current skills and experience and build environments where they advance. It will be that some people develop faster than opportunities within the business come about and they will leave – that is the…

Read Article

Leadership is definitely not a chess game!

Too often insecure, somewhat inadequate management thinking see ‘the people’ as somewhat a chess game – well it just isn’t. It is people. So, we have skills identification and a matrix to manage development of people. There is career structure and people more as opportunities arise that match their skills and experience. The big opportunity…

Read Article