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CoronaVirus makes us think new thoughts – here are some about marketing – the 23 P’s of marketing

Marketing and 4 p’s (or is it the magic 23)? – Time to expand our thinking Quotation – Marketing – Marketing Mix       http://www.netmba.com/marketing/mix/ The Marketing Mix
(The 4 P’s of Marketing)  Marketing decisions generally fall into the following four controllable categories:       Product       Price       Place (distribution)       Promotion         The term “marketing mix” became popularized after Neil H. Borden published his…

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How should advertisers deal with adverse industry conditions?

From LinkedIN – 05.04.2020 This post is by Michael Farmer, Chairman of TrinityP3 USA and author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, which won the Axiom Gold Business Book Award for the best marketing / advertising book of 2016. How should advertisers deal with adverse industry…

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The VIRUS – useful knowledge

This is apparently advice given to hospital staff. Explains the virus and how to prevent the virus. Please share with family , friends and work colleagues. Internal email for RBH (Royal Brisbane Hospital) staff: Virus Detection: The simplest way to distinguish Coronavirus from a Common Cold is that the COVID-19 infection does not cause a…

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Professor David David – SOL Breakfast 4.3.20

I attended this networking breakfast where this exceptional human being was the guest speaker. I wrote to him afterwards:- Dear Professor,   I almost didn’t come this morning but BOY, am I glad I did.    You will be used to people saying ‘inspirational’ about you and your story (if one can get used to that) but it was…

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Intelligent Disobedience

I met a chap on LinkedIn – Bob McGannon! I was interested in his topic – Intelligent Disobedience. We spoke and I certainly enjoyed his refreshing and dynamic approach and the subject matter. Group and pre-emptive think have always been a cancer I have found in board rooms and executive committees, not to say it…

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Want to talk about it?

IT COULD BE THE DIFFERENCE BETWEEN PROFIT AND LOSS! Looking for a conversation to identify potential benefits in working together with organisations     In initiating this conversation, I am working from the premise that all organisations have as their most precious resource it’s people.  That initially having the right organisational structure and duty statements means people…

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Confirmation bias

Confirmation bias is a tendency to search for or interpret information in a way that confirms one’s own assumptions, experiences, stated opinion. Seeking out those things that confirm their status; things that do not presume to allow them to be wrong.  From a Maslow hierarchy point of view, people who still need support to see themselves…

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Improving your 2020

#profit#leadership#knowledge#2020#advocacy#networking#learning# Establishing work life balance and securing a solid business! Ideally at the beginning of this new year, attention will be given to working on the business as much as in the business. Equally, the importance of family in the mix of time-share. Profit of the business is the objective; this underpins choice and prosperity but…

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